To Outsource or Not to Outsource. A prelude. You might consider doing the writing yourself to save money. But before you sit down to a blank sheet of paper, it’s worth evaluating how much your time is worth and adding this to the income you will generate using a professional copywriter. Generally speaking, copywriters have a strong return on investment which is good for your bottom line.
1. Ask Your Contacts For a Recommendation. If someone you trust has had success with a copywriter, you will cut out a lot of work from the process!
2. Don’t Worry About Geography. If you would prefer to meet your copywriter, look local; but don’t ignore the range of talent that’s available outside of your city. Working remotely, across states, countries and time zones is very easy with the help of email, fax & Skype.
3. Think About What You Want To Achieve. If you don’t know exactly what you want created, knowing what you want to achieve will help a good copywriter suggest a few ideas to suit your budget. Don’t be afraid of a copywriter suggesting something different, as it might just save you money long term!
4. Look Through Their Portfolio. Some copywriters will specialise in certain areas, and you don’t necessarily want hire an SEO web specialist for Direct Mail campaign. Have a look through a copywriter’s portfolio to check that they have done projects similar to yours before.
5. Discuss Fees Upfront. Most copywriters will not have their fees on their website, as pricing is usually dependent on a number of factors. And prices will vary between copywriters. You should be able to get a ball park figure after a brief conversation with a copywriter, and a written quote after discussing more detail.
6. Get the Details Sorted. Misunderstandings are awkward and potentially expensive so it’s worth making sure you’re across all the details of the contract. A few areas to cover off are:
- Exactly what is covered in the agreed project? i.e. 4 page brochure + 1 page letter
- Agreed Delivery dates?
- How many revisions are included?
- How are further revisions charged?
- Is proofreading included?
- What information do you need to supply so the copywriter can meet the deadline?
7. Be Prepared to Be Specific With Your Feedback. While most copywriter are practised at teasing out what you mean by “It’s just not what I had in mind”, you will save time and be happier with the end results if you can articulate what you like and don’t like about the drafts produced by your copywriter.
8. Stick to the payment terms. A reliable copywriter is someone worth keeping around and making sure you pay within the payment terms agreed will ensure your business relationship continues and grows (along with your marketing results!)
9. Trust Your Instincts.
As a marketer I know that good copywriting plays an important part in an effective sales and marketing strategy. It’s not just about punchy words. It’s about engaging with people and building relationships that are mutually beneficial. And as a professional copywriter, this is what I can help you create.
By Belinda Weaver