1. Remember NAMES.
When you meet someone, repeat his or her name in conversation – it compliments the person, and helps you remember what he or she is called.
2. Make EYE contact.
Looking at someone sincerely and directly is the best way to connect with him or her quickly. Nothing is more awkward, notes Nierenberg, than trying to talk to someone who’s looking over her own shoulder or around you instead of at you.
3. TALK less; listen more.
Instead of chatting about yourself, ask other people questions.
“Effective networking is about quality, not quantity,” says Nierenberg: “Listen to people’s stories before you rule them out as not useful to you. You never know what you might learn from them.”
4. WRITE a follow-up note.
Stay in touch with the people you connect with by sending them a short note after the meeting. Thank them for their time and mention something from the conversation that you found helpful.
5. Be OPEN.
Keep an open mind about people; after all, even if they can’t help you, you never know whom they may be able to refer you to. Also, ask open-ended questions in conversation, like “What brings you to this meeting?” or “How did you get started in this business?” Probe people; the more information you get them to share, the more likely you’ll learn something helpful or interesting.
6. Be a RESOURCE.
Too often, people use networking as a chance to get rather than give something, says Nierenberg, which is what gives the practice a bad reputation. Offering assistance or advice to people, even if it doesn’t lead to any business for you, you will make people remember you in a positive light.
7. KNOWLEDGE is power.
That goes for everything – people, companies you may do business with and current events.
Research those you network with on the Internet. Read, read, read – industry publications as well as newspapers and news magazines. Says Nierenberg, “I carry a small notebook in which I jot down noteworthy items to ask people about – I might ask their thoughts on, say, the presidential election.”
8. Take INITIATIVE; INTRODUCE yourself.
Be proactive: At events, go up and talk to people instead of waiting for them to come to you. Just remember to let them do most of the talking.
9. Be NICE.
Networking is about cultivating relationships, says Nierenberg: “What goes around comes around, so always treat people with genuine courtesy.” Aggressive, single-minded networkers give others a bad name.
10. Set a GOAL.
Goals needn’t be big. If you’re shy, tell yourself that at the next event, you’ll introduce yourself to just one person, but you’ll also follow up with a phone call or a note afterwards.
If you’re still resistant to the idea of networking, keep these final words from Nierenberg in mind: “The opposite of networking is not working.”[sc:publicidad ]
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