However, you should not be blogging only because you’re trying to get SEO hits to your website. Yes you should have relevant keywords in your blog title and in your posts, but don’t blog for the sake of submitting ‘keyword rich’ content. The use of a keyword more than3 or 4 times in a document not only violates the rules of proper writing, but also makes the bots angry, if such a thing can be said. The algorithms used by the bots have a tendency to place a lower value on the over-use of the words in your keyword Meta tag.
Don’t be afraid to use the word “bread” in your blog post about bread if it’s one of your keywords, but you should be aware that repeating “bread” over and over will annoy your reader. For example:
See our variety of fresh baked bread. We have Wheat Bread, Pumpernickel Bread, 7 Grain Bread, This Bread, That Bread. Bread, Bread, Bread!!!
Write for the reader, not the bots. The bots don’t buy, people do.When it comes to personal information on your business blog, write about it if it is directly related to your business. If your son Mark has a baby, a brief line in a larger, business-related post would be fine, but don’t fill the post with 10 pictures of the child. There is a place for bragging on your grandchild; your business blog is not one of them. Note also how I referenced the kid four times in this paragraph using a different word each time. This is one of those finer points of SEO, “Keyword Variety”, and it should play a role in your marketing. Remember that thesaurus we talked about?
Again, if a personal story relates to the business it’s perfectly OK to make a complete post of it. Let’s say that Mark, who just had a baby, has also recently completed his MBA. A two sentence mention at best, but if he’s joining the family business, then this merits a full blog post of several dozen sentences, most of which should be about his ability to aid your small business and your customers. This would be a more proper use for the business blog.
Another fine use of a business blog would be the retirement of a long time employee. This will give kudos to the worker, give you and your customers a chance to say goodbye, and also serve as a notification of an open position. Perhaps announcing the planned retirement a few months early so you can hire an apprentice to train under the wing of the seasoned pro? You could use this action to further promote the business by posting about the new hire and how he was trained the right way by “good old Pete”.
So the answer to Question 2 is, “YES, but keep it professional”.
Michael F. Parsons http://michaelparsonsproject.com/