Short and Sweet
This plays on people’s ever-decreasing attention spans. Your words should be to the point and filled with a certain level of excitement about any particular product or service. If you can rouse their inner purchaser with claims of a better or easier lifestyle, you’ll get people to read on. Custom catalogs are designed to give people minute bursts of information scattered about in a uniform way to encourage a smooth flow from page to page. Keeping the blather down will help your piece’s marketability.
Reflect Your Values
The most well-known businesses in the world communicate by way of simplistic designs and color schemes to get you to remember them the next time you want food or an ice cold beverage. For some, it’s these elements plus a particular font style or background image. The same can be said for a set of regularly issued catalogs. It’s good to have some balance simply because your catalog has multiple pages and without the right content, you could easily lose a reader’s attention.
Provide Offers They Desire
Depending on your particular demographic, your catalogs should always offer something worthwhile in order to get people to act. Many times this can be in the form of discounts and other promotional deals. Other times you simply need a buy-one-get-one or even a freebie giveaway to earn the respect of your constituents. Phrases such as “Buy Now,” “Get It Exclusively Here” and “Register Free Today” can prompt customers to react in your favor.
Do It Online
For the best results at the lowest prices, you’ll always find a good home on the internet. Browse around for one that provides the best custom options on catalogs. They’ll have the tools to help you produce mass quantities of gorgeous 4-color printing and have them mailed for you too. The power of the internet is a tough force to be reckoned with when it comes to flat-out efficiency. May you reap the benefits!
By Jesse Rees